Marketability

Content created for Marketability’s client BaptistCare, which operates two retirement communities – The Gracewood (north-west Sydney) and Yarra Rossa (Canberra). This content, distributed via eDMs and displayed online, is designed to educate potential residents of the benefits of retirement community life. The tone is warm, friendly and engaging. I’ve written stories addressing the misconceptions around downsizing (here) and the spirit of kindness evident at The Gracewood (here), and eDMs that are sent to mailing list subscribers.